Add Yahoo as a preferred source to see more of our stories on Google. Budweiser cans sold on a shelf. - yarrbush/Shutterstock Whether it's Jack Daniel's' square bottles or Jägermeister's famed deer ...

In addition to the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I on COLAs, and the intellectual property protection offered by trademarks, as ...

Breweries know that their beers, like books, get judged by their covers. These local brewers have teamed up with artists to bring you community-focused brews with cause-forward labels you can wrap ...

“I have a theory that most of design, in general, is the creation of affection,” says Milton Glaser, the 84-year-old graphic-design legend, who created the I ♥ NY logo. When it comes to craft beer, ...

True confession: The first bottle of Black Dog Ale I ever bought wasn’t for the taste or the price or even the reputation. What separated that six-pack from hundreds of others in the 40-foot-long beer ...

Whether it's Jack Daniel's' square bottles or Jägermeister's famed deer logo, packaging plays a major role in alcohol marketing. Such immediate discernibility applies to beers, too. Take Budweiser's ...