Beauty trends and challenges come and go quicker than product launches (which is saying something), and typically they're pretty, well, bizarre. Sometimes, they can even throw factually incorrect ...

Discover the results of a fun beauty challenge and find out whether creativity, technique, or a little luck played the ...

Beauty experts have been telling us for years that less is more when it comes to applying makeup. But the beauty gurus on YouTube are abandoning that concept with the “Mix My Foundation” viral beauty ...

Johnson & Johnson's new digital beauty tech challenge calls on entrepreneurs to come up with creative skincare solutions. (Source: Johnson & Johnson) Calling all digital entrepreneurs: Johnson & ...

YouTube's video recommendations are mostly a collection of the worst that the platform has to offer. It wasn't until a video titled "My cats pick my makeup" popped up that I finally felt seen. It's ...