Hasbro and Mattel have joined forces to create co-branded toys and games, the companies announced Monday. According to Mattel, the two global toy companies have entered into multi-year licensing ...
The toy companies will create co-branded toys and games that pair up their top products just as ‘Transformers: Rise of the Beasts’ and ‘Barbie’ movies hit theaters this summer. By Etan Vlessing Canada ...
The Surprise Winners From Hollywood’s Summer of Toys The toy market is seeing unexpected gains following the release of ‘Barbie,’ ‘Transformers’ and other titles, while the underperformance of ‘The ...
NASHVILLE, Tenn. (WTVF) — Between titles like Barbie, Transformers, and Teenage Mutant Ninja Turtles, it is truly a toy movie summer. Toys are flying off shelves for some names experiencing yet ...
Detroit — Forget “Barbenheimer.” This weekend, “Barbieformers” is coming to Huntington Place. Barbie’s Pink Cadillac convertible and the "Transformer" movie-inspired Megamorph Giant Robot Car are ...
Add Yahoo as a preferred source to see more of our stories on Google. Top toy makers Hasbro and Mattel have teamed up for multi-year licensing agreements to create co-branded toys and games for their ...