Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

The Gruffalo and friends will feature in three brand new BBC idents this Christmas. The advertising idents have been created for BBC One starring a range of much-loved characters from Julia Donaldson ...

Magic Light Pictures has created Christmas idents exclusively for BBC One to tie in with the Christmas animated adventure Tabby McTat. The three 40-second animations show Tabby McTat and family ...

Channel 4’s first head of presentation who promoted its groundbreaking ‘ident’ and later became one of the most powerful women in TV ...

Magic Light Pictures, along with Triggerfish Animation studios, have created new festive idents exclusively for BBC One and BBC iPlayer featuring celebrated characters from the adaptations of Julia ...

This time on THE IDENT REVIEW, we're taking a look at a rare breed of ident that hardly ever make appearances on UK television. Going out after the announcement of the death of Prince Philip, we look ...