Uncommon Creative Studio has won the advertising and CRM account for British Airways after a shoot-out against the incumbent WPP. Omnicom, Havas and Interpublic were all involved earlier in the ...

Is British Airways’ new ad campaign a masterclass or a missed opportunity? It’s a question that’s had the industry talking over the Easter weekend. In recent days, the company’s latest advertisements ...

British Airways is unveiling its latest TV advert and brand campaign as part of its “A British Original” positioning, celebrating the important journeys in life that help shape a customer’s future.

British Airways has denied that its new advertising campaign, Made by Britain, is a response to Brexit. Instead, head of brand and marketing Hamish McVey told Marketing Week that it was a ‘love letter ...

Are you a print subscriber? Activate your account. 24 min 16 sec ago By Asa Hiken - 5 hours 24 min ago 5 hours 24 min ago By Judann Pollack - 5 hours 24 min ago By Lindsay Rittenhouse - 5 hours 54 min ...

British Airways' latest promo for bargain flights to the US has stirred up quite the storm among Trump-weary Brits. The airline launched offers for American getaways that seemed too good to resist, ...

The Advertising Standards Authority has moved to ban a British Airways Holidays TV ad for holidays to Barbados following viewer complaints that no holidays at the advertised price were available on ...