Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Doing things differently is difficult and demands commitment and hard work. That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing.

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and the content covered during the event. Expanding to four tracks in 2017 — ABM in ...

When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just ...

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Next week, Paul Ferron will be on a London stage for the 2025 edition of Forrester’s B2B Summit EMEA. Today, he gives The ...

For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...

Digital marketing remains a vital component of marketing strategy for B2C and B2B brands alike. But the approach can still be unfamiliar territory for some B2B marketers as they evaluate and ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. As Gen Zers are entering the workforce and comprising more and more ...