On the hunt for global brand agencies in B2B marketing? Check out our blog showcasing the best brand specialists from Dentsu ...

Speakers from Cognizant and AdRoll will be live at the B2BMX lounge, sponsored by LinkedIn during Advertising Week New York ...

As AI continues to dominate headlines, the Strategy & Planning Series will cut through the noise to examine its real impact ...

There was no shortage of people looking to show you how to understand and utilise social media in 2011. But the people that will have made an impact on their audience in that time will have approached ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

The B2B buyer journey transformation was underway even before the pandemic; Covid-19 merely fast-forwarded and cemented the rise of digital buying behaviors. According to Gartner, 80% of B2B sales ...

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. But in that post I also alluded to the fact that there are plenty of things right. Social media tools ...

Nowhere is the discrimination against B2B marketing more apparent than in the social media space. Not one blog on The Viral Garden’s Top 25 Marketing Blogs is focused on B2B marketing, and only two ...

I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential 'banner year' for marketing ...

According to KoMarketing Associates, in coordination with partners Huff Industrial Marketing and BuyerZone, the 2015 B2B Wed Usability Report, released in April, found that Credibility and Trust are ...