Attitudes are widely regarded as one of the most important drivers of purchase behavior, so it’s no surprise that savvy marketers strive to understand and influence their target customers’ attitudes.

Data from more than 4 million tests completed between 2004 and 2016 show that Americans' explicit and implicit attitudes toward certain social groups are becoming less biased over time. Data from more ...

There is a traditional understanding that if someone experiences a threatening event, their attitudes and beliefs will change. Some scholars predict that a threat will cause someone to become more ...

People have attitudes about all kinds of things, including activities (like playing chess), objects (such as the Empire State building), and issues (such as the income tax rate). These attitudes ...

This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...

New research reveals that attitudes based on feelings and emotions can also stand the test of time. Depending on the topic, people's attitudes can change from moment to moment or last a lifetime. The ...

Jayne Lucke is the Director of the Australian Research Centre in Sex, Health and Society at La Trobe University. She receives funding from the Australian Research Council and the National Health and ...