Attitudes are widely regarded as one of the most important drivers of purchase behavior, so it’s no surprise that savvy marketers strive to understand and influence their target customers’ attitudes.

There is a traditional understanding that if someone experiences a threatening event, their attitudes and beliefs will change. Some scholars predict that a threat will cause someone to become more ...

New research reveals that attitudes based on feelings and emotions can also stand the test of time. Depending on the topic, people's attitudes can change from moment to moment or last a lifetime. The ...

People have attitudes about all kinds of things, including activities (like playing chess), objects (such as the Empire State building), and issues (such as the income tax rate). These attitudes ...

Jayne Lucke is the Director of the Australian Research Centre in Sex, Health and Society at La Trobe University. She receives funding from the Australian Research Council and the National Health and ...

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. This voice experience is generated by AI. Learn more. This ...