So, ahead of the big day, Asda are rolling back the price of several showstopping centre piece desserts for guests to tuck ...

Asda has announced major changes customers will see on the shelves. The supermarket is slashing more than 4,000 product lines from its shelves in a bid to lure shoppers back with lower prices. The ...

Asda is removing more than 4,000 product lines as it battles to win back shoppers by cutting prices. The supermarket says the ...

Asda bosses apply Rollback deals across the store on various items throughout the year. The supermarket reintroduced its deal earlier this year, with a pledge to reduce the cost of both own-brand and ...

Asda will axe 5,000 SKUs (Stock Keeping Unit) as part of efforts to simplify its supply chain and shelves. Asda said that ...

Asda is in the process of axing more than 4,000 products from its shelves in a major shake-up - here's everything we know ...

U.K. grocer Asda reported an improved sales performance over the past four months as it benefits from its new low-price strategy, and said this has continued into May. The U.K.'s third largest grocer ...

This time last year, analysts warned that Asda needed to “dig down into its soul” if it was to turn around its fortunes.