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Research from Wharton’s Ryan Dew uses machine learning to help companies develop logos that are consistent with their brand identities. From the Nike swoosh to the Starbucks siren, logos are one of ...

The Metropolitan Museum of Art (The Met) recently redesigned its logo to much criticism in the press. Pratt Institute’s Communications Design faculty member Graham Hanson, president and chief creative ...

Raja Nourin, an eighth-grade student born without her right arm, used her left hand to create the winning logo for the ...

Whether it’s the Superbowl, World Cup or World Series, sports fans never have to wonder who’s who on the field. Not with their team’s colors and carefully crafted logo plastered all over the stadium.