Amazon’s designs for a new headquarters need to do more to become true landmarks for the Pentagon City skyline, say members of an Arlington County planning committee. Amazon’s proposal involves the ...

From an aesthetic point of view, Amazon’s web store is neither simple nor beautiful–two things we expect of good design. Instead, it focuses on simplicity of experience, process, and functionality.

A rendering of Amazon’s proposed design for its second headquarters campus in Arlington, Va., includes a unique, spiraling centerpiece building called The Helix. (Amazon Images) Amazon’s proposed ...