Fox Sports analyst Rob Parker says Under Armour dumped Steph Curry because he could not carry over his impact on the game to the sneaker business.

Stephen Curry’s drama-filled shoe saga has officially become bigger than half the NBA storylines this week. The Warriors are in San Antonio tonight, but let’s be honest, people aren’t tuning in to see if Golden State can guard Victor Wembanyama.

Golden State Warriors star Stephen Curry had partnered with Under Armour to produce his shoes and apparel for 13 years.

Curry noted it may be "weird seeing me in anything else" when he wore Nike Kobe 6 "Mambacita" shoes during warmups on Friday night.

And on the NBA’s new stage on Amazon Prime Video, Curry delivered another vintage Curry game, dropping 49 points, draining nine 3-pointers and going a perfect 8-for-8 from the free throw line. His final two free throws ended up being the biggest of the game, as he hit both with 6.4 seconds remaining to ice the 109-108 win for the Warriors.

In a rather shocking development in the shoe and apparel world, Stephen Curry and Under Armour announced Thursday they are going their separate ways.

When Steph Curry signed with Under Armour in 2013, he became the face of the company. He could have chosen other bigger brands, such as Nike, where high-profile athletes have previously had massive success (and where he was previously signed to).

It was a peak moment in both careers, but if anyone held out hope to see them again at the 2028 Los Angeles Olympics, both players squashed that dream. During an appearance on James' "Mind the Game" podcast with Steve Nash, both future Hall of Famers essentially shot down the possibility of playing in the 2028 Olympics.

Golden State Warriors guard Stephen Curry was seen warming up in "Mambacita" Nike Kobe 6 shoes prior to his team's road game at the San Antonio Spurs on Friday after he and Under Armour parted ways.

In a recent podcast, Lakers star LeBron James said he'll be "watching" the 2028 Olympics in Los Angeles, while Warriors star Stephen Curry "highly" doubts he'll participate in the Games for the reigning Olympic champions.