Shoppers can also enter a sweepstakes during the grand opening weekend May 9-12 for a chance to win a $500 ALDI gift card. “The Red Lion store will provide customers with an improved shopping ...

The majority of Aldi's new shoppers over the past year have been middle- and high-income households - those who earn $50,000-$100,000 a year and $100,000-plus annually, respectively.