The pulse of aesthetics is no longer dictated by trends alone. It’s being driven by real-time data from real beauty consumers. In NewBeauty’s The State of Aesthetics Summer 2025 report, powered by the ...

We love the layering possibilities with this knitted, glimmering long-sleeve crop top from Jaded London. Add a pop of color with a bralette or layer the look over a fitted maxi dress. You can't go ...

Now that we're officially in the middle of summer 2024, it's time to bring on the garden vibes. But not just any sort of garden vibes; we want garden girl aesthetic energy. Also known as gardencore, ...

When we first got a look at Margot Robbie and Ryan Gosling in the upcoming "Barbie" movie, we quickly saw the pink "Barbiecore" aesthetic take over. Now, months later, with the recent release of ...

“The ‘Martha Stewart aesthetic’ will take center stage,” the Pinterest report said of the lifestyle creator (above). Courtesy of Booking.com More and more people are looking to champion the domestic ...

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I was texting with a friend before meeting her at a bar on a Saturday night in early June. The night felt heady and special not because there was an occasion, like a birthday or goodbye party, but ...

The industry is in agreement: our collective obsession with food-related so-called 'aesthetics' is spiralling out of control. On the one hand, I'm inclined to agree. Doughnuts are for savouring, not ...