Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts, consumers ...

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

Canadian management and investment firm Redbrick has acquired Paved, a newsletter advertising platform used by multiple publishers and advertisers. The terms were not disclosed. "In a digital ...

Dec 3 (Reuters) - Amazon.com Inc (AMZN.O), opens new tab and Apple Inc (AAPL.O), opens new tab are planning to resume advertising on Twitter, according to media reports on Saturday. The developments ...