Can you believe there was a time when a business believed that having digital media/marketing knowledge and skills was nice, but not necessary? How the times have quickly changed. According to the U.S ...

According to the Marketing Forecast website, the 20 million students attending U.S. colleges and universities in fall 2012 wield an estimated $417 billion in spending power. While this demographic is ...

Top colleges have been playing an interesting game for some time. It's called deep sea fishing. They cast a wide net in hopes of catching some really great students, but end up rejecting most of those ...

Colleges are quickly wising up to the marketing potential of the newest social media phenomenon: Pinterest. Many universities including Drake, Texas A&M and Yale have recently joined the website, ...

Private colleges invest heavily in advertising. Billboards, social media campaigns, influencer tie-ups and glossy brochures ...

Type “Grantham University” into Yahoo’s search engine, and what appears at the top of the page, above the actual search results, is not a link to Grantham’s home page but an ad for the University of ...

While reading one of the new higher-education-business magazines that seem to have sprung up like weeds in the past few years, I came across two articles that made me want to reach for a figurative ...

Every time Emmie publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

This is part one in a three-part series on the role of Big Data in the college-search process. Check back for future installments on sophisticated student-targeting formulas and data in an era of ...

Colleges and universities look to Collegiate Marketing Concepts Inc. to help in the high school recruitment process. Ninety-five percent of the Chesterfield County-based company's work is generated ...