Primis’ co-CEO Rotem Shaul recently proposed replacing the Ads.txt standard with Ads.json. This proposal attempts to help publishers understand what companies they are authorizing to sell or resell ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Harada, general manager of data at Sovrn. Publishers without an updated Ads.txt ...

Fraud is one of the most prevalent issues in the ad-tech industry. As quickly as technology evolves to fight it, fraudsters are adapting new techniques to continue their ill-intentioned campaigns.

The IAB Tech Lab released a series of new specifications to its ads.txt and sellers.json protocols, the latest effort from the consortium to reduce ad fraud in the digital advertising ecosystem. First ...

According to the Interactive Advertising Bureau Tech Lab (IAB), "Ads.txt (short for Authorized Digital Sellers) is part of a broader effort to eliminate the ability to profit from counterfeit ...

While the technical sophistication of programmatic advertising has helped power the open internet for more than a decade, its complexity has shielded bad actors from scrutiny for just as long, ...

The IAB’s Ads.txt initiative is a worthwhile endeavor in helping advertisers ensure that they are only buying ad inventory from the publishers they intend to. Of particular note is just how successful ...

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today issued guidance in its Transparency Center to help advertisers navigate a rise in ...

Content Ignite, a publisher-first advertising technology and monetisation company, proudly announces the launch of its latest innovation, the Ads.txt Insights Tool. This cutting-edge tool is designed ...

CHICAGO, July 30, 2019 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a global provider of advertising technology, announced the enforcement of app-ads.txt in Centro’s programmatic ad platform, Basis.

TEL AVIV, Israel, Jan. 18, 2022 (GLOBE NEWSWIRE) -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, today announced the launch of the Sellers.guide ...