Primis’ co-CEO Rotem Shaul recently proposed replacing the Ads.txt standard with Ads.json. This proposal attempts to help publishers understand what companies they are authorizing to sell or resell ...

For all its good intentions, the ads.txt protocol introduced by the IAB Tech Lab in 2017 to combat domain spoofing has always had one key weakness: it relies on publishers to manually maintain their ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Harada, general manager of data at Sovrn. Publishers without an updated Ads.txt ...

Have you ever felt panicked when logging into your Google AdSense dashboard to see a red warning message saying, "Action ...

Content Ignite, a publisher-first advertising technology and monetisation company, proudly announces the launch of its latest innovation, the Ads.txt Insights Tool. This cutting-edge tool is designed ...

Catfishing doesn’t just exist in the world of online dating. Ad buyers have been caught, too, purchasing inventory for what they think are premium sites, when in reality the ad placement shows up on a ...

Fraud is one of the most prevalent issues in the ad-tech industry. As quickly as technology evolves to fight it, fraudsters are adapting new techniques to continue their ill-intentioned campaigns.

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today issued guidance in its Transparency Center to help advertisers navigate a rise in ...

The IAB Tech Lab released a series of new specifications to its ads.txt and sellers.json protocols, the latest effort from the consortium to reduce ad fraud in the digital advertising ecosystem. First ...

TEL AVIV, Israel, Jan. 18, 2022 (GLOBE NEWSWIRE) -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, today announced the launch of the Sellers.guide ...