The Library will include all active U.S. ads running on Facebook and Instagram—not just politics or issue ads—following criticism over the limits of its Ad Archive. Facebook said Thursday it’s rolling ...

Are you making the best possible use of the Facebook Ad Library to maximize your campaign performance? Here are some tips to help out. This tool gives marketers free access to “spy” on the ad imagery, ...

An archive of ads currently running on Facebook and Instagram. Provided for general transparency, advertisers use the Library to view their competitors' approaches. Ads appear in the Library within 24 ...

Facebook’s cash cow is its ad business, and in the unconstrained pursuit of making that business as valuable as possible, the company has been accused of allowing advertisers to explicitly target ...