Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.

Search Engine People becomes one of the first Canadian agencies approved to offer ChatGPT Ads management services.

Some ChatGPT advertisers can now bid by click, not just by impression. ChatGPT ad pricing keeps dropping as OpenAI expands its pilot tools. OpenAI is building toward a more measurable, ...

Search is still a huge ad channel, but other formats are growing faster. Digital ad revenue kept climbing even without major event-driven spending. IAB’s outlook points to creators and commerce media ...

Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning. The best TV ads don’t just generate awareness. They generate ...

AI-based search engines continue to try and replace Google. The most recent entrance comes from a division of Public Good, a digital marketing company acquired by Ad.com in early July. The company has ...