Not long ago, I opened my laptop, dimmed the lights in my room, and clicked play on the YouTube video “ASMR Ear Eating Twins”. To let my imagination drift, I lowered the sound levels and closed my ...

Dev Ritchie vividly remembers the first time she experienced ASMR — a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, often experienced in response ...

If you’ve ever experienced a tingling sensation on your skin in response to a certain visual or sound, you may have had an autonomous sensory meridian response—or ASMR as it’s more commonly known as.

ASMR, the quirky YouTube subculture, has acclimated to mainstream attention with relatively little backlash — until now. China’s government has leveled their notoriously authoritarian Internet ...