Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

Snapchat has launched a new iOS app and web tool called Lens Studio, making it much easier for everyday users, not just professionals, to create their own AR filters, also known as Lenses. These new ...

WhatsApp is working on a new set of filters and call effects using AR. A low-light and new touch-up mode should offer extra flexibility. Lists will let you organize contacts and groups for quick ...

A new WhatsApp Android beta update is rolling out for some beta testers, which introduced AR call effects and editing tools that enhance the overall video calling experience on the app. WhatsApp was ...

The latest WhatsApp beta for iOS reveals that the messaging platform is testing a new feature that allows users to add effects and filters to their video calls. The latest WhatsApp beta for iOS ...

AR effects are on the rise on Snapchat, TikTok, and Instagram, appearing across billions of videos. Artists, labels, and music marketers are finding new ways to promote tracks via these AR filters. AR ...