Google is slowly rolling out new Setup columns at the campaign and ad group levels. What is a Setup column. The new Setup column was first noticed by Steve Seeley, who posted about the update on ...

NBCUniversal‘s One Platform, a unified setup combining digital, linear and streaming inventory for ad buyers, is expanding across more than 190 countries. The media giant announced the move during the ...

Reddit Ads rolled out 2 tools to help advertisers launch campaigns faster: Campaign Import and Simplified Campaign Quality Assurance. The other updates to the Reddit Ads platform focus on improving ...

Google is adding a new set of data metrics to the Google Ads ad groups column reports. The new options are under a section called "Setup" and include eight new metrics.

A new feature in the Meta Pixel will use AI to automatically include additional information, such as product details and page ...

Yelp has introduced more than 20 features to support local businesses, focusing on using artificial intelligence (AI) to simplify ad setup and optimization and create comparison tools. Craig Saldanha, ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...