When you’re a Yankees fan, you never need much of an excuse to buy the latest version of Major League Baseball’s most iconic hat, and New Era is happy to give you reasons. The latest? 59FIFTY Day, ...

BUFFALO, N.Y. (WIVB) — New Era made its first fitted baseball cap in the early 1930s. In 1954, the cap was redesigned to be more of a uniform piece for the sport. Now, 69 years later, they are ...

BUFFALO, N.Y. — Buffalo-based New Era Cap is getting ready to celebrate something you probably own a few of, if you're a cap lover or a sports fan. The brand's iconic 59FIFTY style turns 70 years old ...

Celebrating the 70th anniversary of its signature cap, New Era has unveiled The 59FIFTY Story, a documentary charting the famed silhouette’s journey from standardized baseball uniform to cultural ...

A three-way partnership that includes a heavyweight 600 GSM hoodie, a Mitchell & Ness “Legendary” jersey and a custom New Era snapback.