Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with sun-faded nostalgia, vintage muscle cars, classic denim, and a warm palette. It’s Americana with a high-gloss finish,

Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces controversy, PR experts say.

Doja Cat is seemingly trolling Sydney Sweeney over her controversial American Eagle ad, for which the actress faced backlash online. In a now-viral TikTok video, the rapper delivers the “Euphoria” star’s lines from the ad but uses an exaggerated backwoods accent.