TikTok became the latest company to add a crowd-sourced model to its platform with this update, after Meta in March began testing "Community Notes" in the U.S. using technology developed by Elon Musk-owned X.

TikTok is launching its own version of community notes on the platform, called “Footnotes.” The crowd-sourced approach to moderation, where users add additional context to posts, has become increasingly popular on social media networks after X (then called Twitter) first launched it in 2021.