Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...

Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...

From downsizing its menus to changing its to-go cup packaging, Starbucks has ushered in a significant amount of updates this ...

After a number of Starbucks drinks were discontinued in March 2025, the Seattle-based coffee giant announced that the Double ...

Starbucks seems to bounce between two types of CEOs: those who care about coffee and atmosphere and those who worry about ...

Starbucks CEO Brian Niccol makes more than 6,600 times company workers do. He will have to work miracles to justify such a ...

Starbucks' stock is overvalued despite recovery efforts. Learn why its peak valuation, declining growth, and margins make it ...

If you're a frequent Starbucks sipper, you may have noticed that your experience has gotten a little more personal in recent ...

Starbucks has become a well-known brand in the restaurant space. It has figured out a formula for selling what is essentially ...

For example, Starbucks has cut menu items, eliminated charges for milk alternatives, brought back condiment bars, and ...