REI Black Friday Deals
REI famously shuns Black Friday, asking potential customers to instead get outside and enjoy the world around you. That's great advice, but of course Black Friday is also one of the biggest retail spending days of the year, and REI is a for-profit co-op—what to do? Have your sale early, of course.
Abigail Jacobs joins the 86-year-old purpose-driven co-op at a time marked by losses and turnover in key roles.
Or take a cue from outdoor brands like REI, Patagonia, and Yeti that just skip Black Friday sales all together. We're ...
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