Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...

Somehow… HBO Max has returned, with Warner Bros announcing that the Max streaming service will return to its original name.

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Final Destination Bloodlines opens in theaters this weekend, marking the sixth film in the horror movie franchise. We can’t ...