Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a Barbie—or a Ken.

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James. It is the first in a series of planned athlete dolls the toy company calls “Kenbassadors.” Last year, Barbie had nine dolls modeled after female athletes,

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.