Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told ...

Versant will replace “SpinCo” as the permanent brand name, and is intended to reflect “versatility, growth and innovation,” ...

Mark Lazarus, CEO of the new company, announced the name to staffers in a memo on Tuesday, “We would be foolish to expect everyone to love the name of our new company immediately. There were ...

Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s favorite, per a memo reported on by Deadline: > We would be foolish to ...

and the ability to strike the right partnerships to fuel investment and drive revenue,” Versant CEO Mark Lazarus said. “NBCUniversal operates a best-in-class advertising sales and strategy ...

Comcast’s soon-to-be independent cable networks division has been named Versant, according to a staff memo ... Read More ...

There were many considerations for a suitable name,” CEO Mark Lazarus told staffers in a memo on Tuesday. “Our internal team of incredibly skilled and experienced brand marketers, designers ...