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Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.
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Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said.
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.
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