The company is offering thousands of dollars in discounts per vehicle as a part of its offering of “A Plan” discounts typically reserved for employees to its customers through the July

Automakers led by Ford (F) saw big sales gains in May as price cuts and shedding inventories blunted the effect of President Trump’s auto tariffs. The question is how long they can maintain pricing in lieu of trade deals,

U.S. auto sales for Ford Motor and South Korea's Hyundai Motor rose in May, the companies reported on Tuesday, as concerns over potential tariff-related price hikes prompted buyers to act fast on their purchases of cars and SUVs.