What implications does this carry for Ford and investors? The consequences are serious. Quality issues could damage consumer trust and increase warranty and recall costs. Ford stock remains down approximately 15% over the past 12 months,

Ford is recalling 694,271 Bronco Sport and Escape SUVs because of a faulty fuel injector in the vehicles that can leaks, raising the risk of a fire, according to a notice from the National Highway Traffic Safety Administration.

According to Ford, a fuel injector may crack and leak fuel inside the engine compartment, leading to an under-hood fire.