Renaissance.” “Barbie.” “Brat.” Every summer, a pop-culture phenomenon seems to take over social media or claim a spot on your next Spotify Wrapped. This summer is no different thanks to “KPop Demon Hunters,

KPop Demon Hunters was released on June 20, and while it scored a pretty modest debut of 9.2 million views, it pulled in a massive 25.8 million views for the week of July 14 to July 20, according to Netflix's own data. That's up from the week before (24.2 million), and up from the week before that, too (22.7 million).