The new parent company of a large chunk of Comcast’s cable output has settled on a new name as MSNBC and other channels are being spun off. Versant, which previously went by the temporary name SpinCo,

Comcast's SpinCo, which will include USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate versatility and adaptability, the company said.

Comcast's cable networks became the latest big company to announce a name change. As a badge for the cable network portfolio it plans to spin off (including CNBC and USA), it's ditching the temporary name of SpinCo in favor of Versant.