Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...

Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...

From downsizing its menus to changing its to-go cup packaging, Starbucks has ushered in a significant amount of updates this ...

Starbucks seems to bounce between two types of CEOs: those who care about coffee and atmosphere and those who worry about ...

The Double Chocolate Brownie will be discontinued in May, as Starbucks aims to cut down on less popular items to focus on the ...

Starbucks' stock is overvalued despite recovery efforts. Learn why its peak valuation, declining growth, and margins make it ...

Starbucks CEO Brian Niccol makes more than 6,600 times company workers do. He will have to work miracles to justify such a ...

For example, Starbucks has cut menu items, eliminated charges for milk alternatives, brought back condiment bars, and ...

In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to return the chain to its roots.

CEO Brian Niccol highlighted last week during the company's annual meeting that he was pleased at the early reaction to the ...

If you're a frequent Starbucks sipper, you may have noticed that your experience has gotten a little more personal in recent ...