American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?

Pop star Lizzo has added her voice to the online backlash surrounding Sydney Sweeney’s recent American Eagle ad. The singer shared a photoshopped image on Instagram, playfully imitating Sweeney’s pose while adding her own meme to the polarizing campaign.

From Nazi propaganda accusations and Brooke Shield's references, the American Eagle's back-to-school campaign has captured public attention, sparking wide-scale debate across social media.