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The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...
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Irish Star on MSNLIV Golf hires executive who cost Bud Light $1.4bn with trans campaign controversyAlissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...
Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.
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GB News on MSNLIV Golf risks woke row after hiring former Bud Light chief behind controversial trans campaignFormer Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her departure from Anheuser-Busch. Heinerscheid left the beer giant in the ...
Headline: Red Flag Warning from THU 11:00 AM CDT until THU 10:00 PM CDT Bulletin: ...RED FLAG WARNING REMAINS IN EFFECT UNTIL 9 PM MDT /10 PM CDT/ THIS EVENING FOR WIND AND LOW RELATIVE HUMIDITY ...
Bud Light's sales fell up to 26 percent in the month following the social media ad. Heinerscheid took a leave of absence from Anheuser-Busch in April 2023—alongside group vice president of marke ...
Alissa Heinerscheid, formerly a vice president at Bud Light parent company Anheuser-Busch, departed the company in the fall of 2023 after Bud Light's decision to partner with Mulvaney for a ...
Former Anheuser-Busch vice-president Alissa Heinerscheid reportedly has been working with LIV Golf since September 2024. According to Heinerscheid’s LinkedIn page, the ex-InBev exec has resurfaced ...
LIV is staying mum about its decision to hire former Anheuser-Busch VP Alissa Heinerscheid, who has been working at the league in a “Team Business Operations” role since September, according ...
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