Price Hikes Due to Policy Changes: Temu and Shein plan to raise prices for U.S. consumers starting April 25, 2025, in response to the end of the "de minimis" tariff exemption, which previously allowed duty-free imports under $800.

Both retailers have also dramatically pulled back on their social media advertising in the U.S. on Facebook, Instagram and TikTok among other platforms.

Online shopping giants Temu and Shein saw their sales rebound in March and April as US shoppers stockpiled products like makeup brushes and home appliances before tariff-led price increases set in. Shein recorded some of its best US sales growth in the past 12 months as revenue jumped 29 percent in March compared to a year earlier and then accelerated further to 38 percent over the first 11 days of April,