Rockstar Games employs a unique marketing strategy centered on silence and anticipation, contrasting with the industry's ...

Grand Theft Auto 6 is the most discussed name in the gaming industry at this point. Almost everyone is looking forward to ...

Take-Two Interactive's upcoming earnings call is highly anticipated for potential Grand Theft Auto 6 updates. While a precise ...

A brief coverage of the report where GTA 6 marketing strategy apparently revealed by Take-Two Interactive's CEO (Image via Rockstar Games) GTA 6 has been a hot topic in the gaming industry for a ...

Ever since the first GTA 6 trailer was released all the way back in December 2023, fans have been clamouring for more information about the game. After months and months without any new details, Grand ...

Strauss Zelnick, Take Two's CEO , explains their marketing strategy for GTA 6 ... the CEO of Take-Two is clear that the title of Rockstar Games will have to put all the meat on the grill before ...

The game enthusiasts have been waiting for years for the launch of Grand Theft Auto VI (GTA 6). The developers of the extremely popular Grand Theft Auto game se ...

Take-Two CEO Strauss Zelnick explained this approach, stating that the production of large-scale games like GTA 6 is time-consuming. The studio prefers to let specific franchises rest to build ...

Take-Two Interactive has largely stayed mum on a release date for its upcoming open-world sequel GTA VI, currently in development at Rockstar Games. In a recent interview Take-Two head Strauss Zelnick ...

It's still unclear if the $112 price shown was a placeholder or a marketing strategy by the retailer to capitalise on the game's buzz. Until Rockstar officially confirms the price, fans will continue ...