Finally, Circana's Mat Piscatella suggests that Nintendo is strongly targeting its enthusiast market for the first year of sales. "Based on what we're seeing across the market, sales to higher-income or more affluent households likely won't be impacted by this pricing," he said.

The Nintendo Switch 2 is here and its price has been revealed at $450. How does that compare to previous Nintendo consoles at launch though?

Nintendo Co. will release its new Switch 2 console on June 5, seeking to keep the No. 1 spot in video-game devices with a new version of the top-selling model it introduced in 2017.