The sportswear industry continues to be a lucrative market. Here are eight biggest sportswear brands with combined $110bn ...

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who recently broke a league record with five consecutive games t ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Nike has suspended its endorsement of Houston Texans quarterback Deshaun Watson, the company told CNBC on Wednesday. Apple's Beats by Dre brand also said it has terminated its endorsement deal ...

Caitlin Clark took a lighthearted dig at Under Armour athlete and WNBA All-Star rival, Kelsey Plum. The LA Sparks guard shared photographs from her time at the All-Star weekend on Instagram.

In just over 50 years, Nike transformed from a small idea into a global sportswear giant worth over $100 billion. This video dives deep into how one man’s vision—Phil Knight’s dream of better ...

The campaign underscores Nike’s strategy of leveraging storytelling and athlete endorsements to connect emotionally with fans, solidifying Scheffler’s status as a golfing icon and Nike’s ...