After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

Following the reintroduction of its infamous Snack Wrap, McDonald's ( MCD) suffered a lettuce shortage, as first reported by ...

At $2.99, Snack Wraps are among the cheapest items on McDonald’s menu and largely come cheaper than other chains’ similar ...

Earlier this month, McDonald's officially brought the Snack Wrap back to the menu for the first time since removing it from ...

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

Please, romaine calm. The resurrection of McDonald’s beloved Snack Wrap has seen sales skyrocket, bringing in serious cabbage to franchisees — but the lettuce supply at some locations ran ...

The return of McDonald's Snack Wraps led to massive demand and surprising shortages. Workers say stores ran out of lettuce, ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...

The return of the Snack Wrap is proving to be even more of a big deal than McDonald’s was hoping for.

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...