Research by marketing network Marketing Scoop suggests that KFC ... signal a focus on technology-driven improvements to the ...

KFC has taken a significant step in its expansion strategy in the United States. The chain, known for its iconic fried ...

To do it, we focused on solving the tangible challenges the brand faced in an unmistakably KFC way. Strategy was at the heart of ... we were able to support key marketing principles with numerous case ...

with the U.S. market facing competitive challenges. Brian Bittner, Oppenheimer: Questioned the sustainability of KFC International’s improved trends. CEO Gibbs responded that KFC International ...

The ASX-listed franchisee will instead double down on expansion in Germany and Australia after a review found the Mexican-themed chain was not cutting through.

AL-Monitor is an award-winning media outlet covering the Middle East, valued for its independence, diversity and analysis. It is read widely by US, international and Middle East decision makers at the ...

KFC, the famous fried chicken chain, has just made a launch that has left everyone surprised. In a market full of competitors, the brand has decided to take ...

Afzal Lokhandwala, owner of eight Kentucky Fried Chicken franchises in Illinois, says KFC permitted him for the last 14 years to market chicken served at his restaurants as “halal.” For a meat to be ...

KUALA LUMPUR: QSR Brands (M) Holdings Bhd and KFC Malaysia have confirmed the temporary closures of their outlets as reported earlier in response to challenging economic conditions. In a statement ...