Hyundai vowed to not raise prices for two months as part of a consumer promotion, the latest automaker to launch a tariff-related marketing campaign. The Korean automaker said it won’t raise its manufacturer's suggested retail prices through June 2,

Cox Automotive estimates that 25% tariffs will add $3,000 to the cost of a U.S.-made vehicle and $6,000 to vehicles made in Canada or Mexico.

President Donald Trump’s incoming tariffs have become hard to ignore as stock prices continue to plummet and a wide range of businesses announce rising costs. One of the industries hardest hit may be automobiles,