Nike recently released a shoe in its women's line officially called the "Nike ReactX Rejuven8," a new comfort shoe that was ...

What happens when they climb to the top of the strategy ... ad media to influencer or creator media,” said Julia Melle, director of brand and content for Southwest Airlines, during a panel discussion ...

WSJ breaks down Crocs’s business strategy and explains how—nearly two decades after the colorful clog first became a global fad—the company found its footing as the world’s most loved and ...

From the viral popularity of Dongmen-related memes on social media ... Crocs' sustained momentum is driven not only by the viral catchphrase "Dongmen Culture Lives On" but also by a dual-engine ...

In this section, I will be analyzing HEYDUDE’s social media presence, particularly on TikTok. Both Crocs & HEYDUDE were the top number 1 & 3 shoe brands during the holiday season on TikTok shop ...

A marketing alchemist tries to transmute one more brand with his Midas touch: “More than ever before, female youth culture ...

Judging from the economic data and consumption data in the third quarter, the Chinese market has shown a certain recovery trend, and the contribution of the Chinese consumption power cannot be ignored ...