News
“Sydney Sweeney has great jeans”: American Eagle ad campaign goes viral and company’s stock goes through the roof
Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with acclaimed performances in Euphoria (2019-present) as she portrays Cassie Howard, a complex teenager, which earned her an Emmy nomination and significant mainstream recognition.
Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?
American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?
Companies will be called out when they are out of touch and not inclusive.
EarlyGame on MSN2h
White House Communications Manager Comments On Sydney Sweeneys Jeans Ad: "Lunatics On The Left Think She's Advertising White Supremacy"In an unusual but pointed intervention, the White House has stepped into the cultural fray to defend actress Sydney Sweeney over her latest American Eagle jeans commercial – a simple ad that has ...
Craig Brommers, CMO of American Eagle Outfitters, is chasing Gen Z's ever-shifting attention while staying grounded in what the brand has always stood for: inclusivity, authenticity, and value ...
Amid all of Gen Z’s brain rot and doom scrolls, some marketers are seeing a desire to slow down and offer deeper online content. It’s one of the primary reasons retailer American Eagle is ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback